Franchise Market Update: November Overview & Spotlight on Anytime Fitness

Monthly Overview

Welcome to November's franchise market update. We're tracking 141 total franchises this month, with exciting additions across multiple sectors and notable industry developments driving franchise expansion.

Data Update Statistics

New Franchise Additions

This month we welcomed 38 new franchise brands across diverse industries.

Franchise Updates Summary

This month we processed 103 franchise updates across multiple sectors.

Franchise Spotlight: Anytime Fitness

Anytime Fitness operates a network of fitness centers offering convenient 24-hour access to members through a proprietary access and security system that allows reciprocal benefits between all centers.

Why we like it:

Behind the numbers:

• •Proven Scale & Financial Performance: With 2,310 locations globally (2,298 franchised) and over 20 years of operation since 2002, Anytime Fitness is the market leader with demonstrated staying power. The average center generates $495,359 annually, while top-performing locations achieve $661,031, offering realistic payback periods of 2-5 years. The 24/7 access model with reciprocal membership benefits across all locations creates a compelling value proposition that drives member retention and recurring revenue.
• •Light-Labor Operating Model with Comprehensive Support: The franchise requires minimal staffing hours per week and leverages proprietary technology (Coaching Suite ecosystem, automated access control, club management software) to reduce operational complexity. Despite tight operational standards, franchisees receive extensive support including dedicated business consultants, 63+ hours of initial training, ongoing education programs (8-10 Vitals workshops annually), and $600/month in brand-level marketing—all while maintaining protected territories that prevent cannibalization from other Anytime Fitness locations.
• •Diversified Revenue Streams in Recession-Resistant Category: Beyond monthly membership fees ($290,396 average annually), franchisees generate additional income through personal training/coaching ($182,717 average), pay-per-visit programs with corporate/insurance partners ($22,247 average), and optional services like physical therapy partnerships. The fitness industry's recurring revenue nature provides cash flow predictability, while the mandatory Coaching Suite and SmartCoaching tools position franchisees to capture the growing demand for personalized fitness solutions—creating multiple paths to profitability beyond basic gym memberships.

Performance Metrics

Investment Requirements

Total Investment Range:

$397,516 - $973,121

Initial Franchise Fee:

$42,500

Ongoing Fees

Royalties:

4-8% of gross sales

Marketing Fund:

$600 per month minimum

Support Structure

Anytime Fitness provides comprehensive pre-opening support including site selection assistance, complimentary design services, and mandatory initial training (39 hours classroom + 24 hours on-the-job covering operations, marketing, technology, and coaching). Each franchisee is assigned a Franchise Business Consultant and receives the ProVision technology package with ongoing software support ($799/month). Post-opening, franchisees must earn 1,200 continuing education credits annually through various free training programs including Vitals workshops (offered 8-10 times yearly) and online courses. The franchisor manages a General Advertising Fund ($600/month minimum) that handles brand-level marketing, while franchisees must spend $600-$1,000 monthly on local advertising based on market tier. Additional support includes access to an Operations Manual, proprietary Coaching Suite technology ecosystem, secret shopper programs, and optional services like on-site relaunch training ($3,000) and physical therapy partnerships. All support is coordinated through AFLLC under a management agreement, with franchisees responsible for travel expenses and some specialized training fees.